About Good Pup Digital

Meet Ethan Widrig

I started Good Pup Digital because I genuinely enjoy this work. Digging into campaign structures, troubleshooting conversion tracking, building local SEO from the ground up. This is not just my job. It is what I spend my time thinking about.

I have spent years managing end-to-end digital marketing campaigns across Local SEO, Google Search, Shopping, Display, Demand Gen, YouTube, and Meta Ads. Not just setting them up and walking away, but building the full infrastructure around them: Google Tag Manager for conversion tracking, GA4 and Looker Studio for reporting, CRM workflows that connect marketing to actual sales.

Over my career, I have managed campaigns for a wide range of clients. I have personal experience across commercial real estate, industrial construction, and heavy industry, including a top ten U.S. oil company, along with a long list of contractors and home service businesses. Today at Good Pup Digital, my focus is on local service businesses and ecommerce brands. That range taught me how to adapt strategy to the business, not force every client into the same playbook.

When you work with Good Pup Digital, you are working directly with me. The person on the strategy call is the same person building your campaigns, writing your SEO content, and optimizing your landing pages. No handoffs to junior account managers. No revolving door of contacts.

Why Good Pup Digital?

If you are re-evaluating your current agency or looking for someone new, you are probably asking yourself whether you are getting what you are paying for. We talk to business owners every week who realize they have been working with an agency for months, sometimes paying thousands per month, and cannot answer basic questions about their own campaigns.

Ask yourself these questions about your current agency:

• Do you actually own your Google Ads account? Your website? Some of the largest agencies operate by keeping everything in their name. When you try to leave, you find out you do not own any of it.
• Can you see exactly how much is going to ads vs. management fees? Or are you paying a lump sum with no transparency on where the money actually goes?
• Can your account manager actually explain how your campaigns work? Can they name the different Google campaign types? Explain how local SEO ranking factors work? Or do they just talk in vague terms about “optimization” and “performance”?
• Do you actually know how much revenue your ads have generated? Most agencies stop at clicks, impressions, and leads. Without offline conversion tracking and revenue data flowing back into Google and Meta, you cannot know your true return on ad spend or what is actually driving the business.

These are not gotcha questions. These are the basics. If your agency cannot answer these clearly, we would love to have a conversation about what your campaigns should look like.

From what I have seen, there is a structural reason this happens. Account and campaign managers at larger agencies carry more accounts than any one person can give real attention to. The work gets triaged. Whatever is on fire that week gets touched, and everyone else gets a monthly report and a check-in call from someone who did not build the campaign.

It is also why cheap marketing ends up being the most expensive thing you can buy. A low monthly fee still has to cover someone’s time, so what it buys you is a sliver of a busy person’s week and a template. You pay it for a year, the ad spend is gone, and nothing compounded. The real cost was never the fee. It was the year.

At Good Pup Digital there is no customer relationship manager and no account manager. There is me. You are not handed off to a coordinator once you sign, and the person you ask a question is the person who can answer it.

Our Philosophy

We do not believe in selling you something you are not ready for. We do not believe in 12-month contracts that protect the agency instead of the client. And we do not believe in hiding behind dashboards full of vanity metrics while your phone is not ringing.

We believe in:

• Treating SEO and ads as two pieces of the same strategy, not competing products
• Campaign structure done right from day one
• Conversion tracking so you know what is working
• Honest feedback, even if it is not what you want to hear
• Earning your business every month through results, not paperwork

If you are looking for an agency that treats your business like it matters, we would love to talk.